FAQ
Straight answers about artwork, AI, and how your gear gets made.
AI and artwork
Do you use AI in your designs?
Yes, as a tool. Used right, AI is great for inspiration and can get artwork moving faster. Used wrong, it looks like AI slop, or exactly like everyone else’s design. It was never meant to create finished, printable images, so it never does that here. Every design is directed, refined, and built for production by me using graphic design software, not AI.
Can I bring you an AI image I made?
Absolutely. Bring it as inspiration. I’ll tell you honestly whether it’s printable, and if it isn’t, whether I can make it printable. At a minimum, most AI images need to be resized. If you plan to use it for your business, it should be rebuilt as scalable vector artwork, with clean edges, real lettering, and colors that work on your garment.
Will my design look like everyone else’s?
No. Generic is the opposite of designed to be worn. Your design is built around your name, your people, and your event.
Who owns the design?
You do, for all practical purposes. Once your order is paid, you get exclusive rights to use your finished design however you like, on anything, with any printer. Rocket Hawk keeps the copyright to the original artwork and working files, and may show your design in our portfolio. Your logos, names, and content always stay yours. Need print-ready files? Just ask.
Heads-up: under current U.S. Copyright Office guidance, purely AI-generated images generally can’t be copyrighted. If you plan to trademark a logo, ask for a fully hand-built version.
Blended Prints (DTF)
What are Blended Prints? Don’t DTF prints feel like a sticker?
Blended Prints are my take on DTF (direct-to-film) printing. DTF can feel like a sticker when a shop prints a solid block of ink and slaps it on a shirt. I don’t make clothing like that. I use specialty techniques that blend the image and let the garment itself show through in place of ink colors. Less ink means a softer, lighter print that breathes and moves with the fabric.
Why does my design look different on a dark shirt vs. a light one?
Because the shirt is part of the design. Where the garment shows through, its color becomes one of the colors in your print, so I design for the specific shirt you choose.
Your artwork
What if my file isn’t good enough to print?
I’ll tell you. If the resolution is too low, the details are too fine, or the image isn’t proportional for the placement or garment size, you’ll hear it from me before anything is made, along with what it takes to fix it.
Do I get to see it before it’s made?
Always. You approve a proof showing the design, size, placement, and colors before production starts.
